Cartagena, Colombia – October 14–17, 2025

Days
Hours
Minutes

Welcome to the SAP Partner Summit Latin America & the Caribbean 2025

Register Now

In business, strength is never built alone.
It’s forged in the connections we create, the trust we earn, and the moments we share.
Partner Summit 2025 is a celebration of the culture of coming together — a space to recognize our strengths, inspire one another, and turn relationships into unstoppable alliances.
Committed to turning collaboration into action, SAP develops and delivers technologies that empower our partnerships, enabling innovation and driving efficiency for our customers.
This year, Cartagena becomes the stage where shared experiences transform into opportunities, and our network of partners grows stronger than ever.

Get yours tickets

(*)This ticket includes all the agenda activities, (breakfast, meals lunch and dinner), the arrival and departure shuttles and accommodation in a single room at the hotel, from October 14th to October 17th. Flight tickets are not included.

(*) The ticket includes all agenda activities for the partner attendee (see Single program), while the social companion will only have breakfast included, dinner at opening and closing cocktail, the arrival and departure shuttles and accommodation in a twin room at the hotel, from October 14th to October 17th. Flight tickets are not included.

(*) This program includes 1 ticket in a double room for people from the same company. This ticket includes all the agenda activities, (breakfast, meals lunch and dinner), the arrival and departure shuttles and accommodation in a twin room at the hotel, from October 14th to October 17th. Flight tickets are not included.

(*) This pack is for four or more tickets to attendees from the same company. Each ticket includes all the agenda activities, (breakfast, meals lunch and dinner), the arrival and departure shuttles and accommodation in a single room at the hotel, from October 14th to October 17th. Flight tickets are not included.

Get yours tickets

(*)This ticket includes all the agenda activities, (breakfast, meals lunch and dinner), the arrival and departure shuttles and accommodation in a single room at the hotel, from October 14th to October 17th. Flight tickets are not included.

(*) The ticket includes all agenda activities for the partner attendee (see Single program), while the social companion will only have breakfast included, dinner at opening and closing cocktail, the arrival and departure shuttles and accommodation in a twin room at the hotel, from October 14th to October 17th. Flight tickets are not included.

(*) This program includes 1 ticket in a double room for people from the same company. This ticket includes all the agenda activities, (breakfast, meals lunch and dinner), the arrival and departure shuttles and accommodation in a twin room at the hotel, from October 14th to October 17th. Flight tickets are not included.

(*) This pack is for four or more tickets to attendees from the same company. Each ticket includes all the agenda activities, (breakfast, meals lunch and dinner), the arrival and departure shuttles and accommodation in a single room at the hotel, from October 14th to October 17th. Flight tickets are not included.

8:00 am

Day 0 | Arrivals at Partner Villa - Cartagena de Indias

(Check-in, registration & badge pick-up)

10:00 am - 5:00 pm

Enjoy Cartagena your Way

Tailored experiences

8:00 pm - 11:00 pm

Opening Cocktail

9:30 am - 10:00 am

Pre-Event Networking Time

Enjoy this time to catch up with calls or e-mails, interact with your peers, and get ready for a full-day event agenda

10:00 am - 10:05 am

Welcome to the SAP Partner Summit

Join Leandro Estanga, SAP LAC Chief Partner Officer, as he welcomes the regional Ecosystem to kick off an event focused on strategic content, innovation, and networking.

10:05 am - 10:15 am

The New Era of Enterprise Management

Hear about SAP strategy and what that means for you. In a world where AI is redefining how we manage the business, success isn’t just about your vision – it is about how you execute it.

10:15 am - 10:30 am

The Power of our Partnership in Latin America & the Caribbean

Join our regional President, Adriana Aroulho, as she discusses what the SAP global strategy means for our joint business across Latin America and how to seize the business opportunity.

10:30 am - 10:45 am

SAP Business Suite: Modernizing ERP and Data to Unlock the Power of Business AI

Learn more about SAP’s suite strategy and opportunity. Join Claudia Boeri, President of SAP MCLAC, to discover how you can succeed and grow the business by multiplying the power of the SAP Business Suite.

10:45 am - 11:00 am

Business AI Beyond 2025: From AI Features to an Agentic Ecosystem

Discover more about our AI strategy and how you can help unlock Business AI potential faster, driving adoption of embedded AI or building on the AI Foundation.

11:00 am - 11:30 am

Coffee Break

Enjoy a break and take advantage of networking opportunities.

11:30 am - 11:45 am

Partner Presentation

Hear the success story brought by our event’s Diamond sponsor.

11:45 am - 12:25 pm

SAP Business Suite: The Power of LoB Applications

Hear from SAP leadership how to amplify the joint business opportunity across Lines of Business to drive growth, innovation, and collaboration.

12:25 pm - 12:30 pm

Keynote Closing Remarks

Quick overview of what was discussed during the morning and details on what is ahead for the rest of the day.

12:30 pm - 2:00 pm

Lunch

Enjoy lunch at Casa 1537

2:00 pm - 3:30 pm

Parallel Sessions: Masterclasses

Different 25-minute sessions addressing key strategic and tactical topics.

3:30 pm - 4:00 pm

Coffee Break

Enjoy a break and take advantage of networking opportunities.

4:00 pm - 5:00 pm

Parallel Sessions: Masterclasses

Different 25-minute sessions addressing key strategic and tactical topics.

5:00 pm - 7:00 pm

Executive Meetings

Time slot dedicated to executive meetings to foster business opportunity.

7:00 pm - 8:30 pm

Sponsored Activities

8:30 pm - 11:30 pm

Outdoor Dinner

9:30 am - 10:00 am

Pre-Event Networking Time

Enjoy this time to catch up with calls or e-mails, interact with your peers, and get ready for a full-day event agenda

10:00 am - 10:05 am

Welcome

Join Leandro Estanga, SAP LAC Chief Partner Officer, as he welcomes the regional Ecosystem for the second day of the event.

10:05 am - 10:20 am

Unstoppable Together: Winning as One

Join Santina Franchi, President Corporate and Grow at SAP, to learn how to seize the unprecedented opportunity for partners in the corporate space.

10:20 am - 10:35 am

Driving Adoption to Realize Value

Discover together with Boris Goebel, Head of Partner Activation at SAP, how to realize value through adoption and consumption.

10:35 am - 11:20 am

In the Voice of Our Customers

Join SAP’s regional leaders for a dynamic segment in which partners across Latin America present customer success stories.

11:20 am - 11:35 am

Coffee Break

Enjoy a break and take advantage of networking opportunities.

11:35 am - 11:50 am

Business Growth & Innovation

Listen to Hans Uebe, Global Head of Partner Business Growth at SAP, talk about how to innovate to grow the business.

11:50 am - 12:05 pm

Seizing the opportunity: How to Manage Demand

Hear John Scola, Global VP Software Partners at SAP, explain the different demand management programs available for SAP Partners.

12:05 pm - 12:20 pm

SAP Ethical Success: How to Drive Ethical Business

Hear Graziela Galli, Regional Compliance Officer from SAP LAC, explain the details on how to run an ethical and compliant business.

12:20 pm - 12:25 pm

Closing Remarks

Quick overview of what was discussed during the morning and details on what is ahead for the rest of the day.

12:25 pm - 2:10 pm

Lunch

Enjoy lunch at Casa 1537

2:10 pm - 3:40 pm

Parallel Sessions: Masterclasses

Different 25-minute sessions addressing key strategic and tactical topics.

3:40 pm - 4:10 pm

Coffee Break

Enjoy a break and take advantage of networking opportunities.

4:10 pm - 5:10 pm

Parallel Sessions: Masterclasses

Different 25-minute sessions addressing key strategic and tactical topics.

5:10 pm - 7:10 pm

Executive Meetings

Time slot dedicated to executive meetings to foster business opportunity.

7:10 pm - 8:10 pm

Sponsored Activities

8:10 pm - 11:10 pm

Closing Dinner

10:30 am - 1:00 pm

Check Out and Departures

Meet our Speakers

Leandro Estanga

Leandro Estanga

Chief Partner Officer, SAP LAC

Adriana Aroulho

Adriana Aroulho

President, SAP LAC

Santina Franchi

Santina Franchi

President, Corporate & GROW, SAP Global

Boris Goebel

Boris Goebel

SVP, Head of Partner Success Center of Excellence, SAP Global

Jan Schneider

Jan Schneider

VP AI Partner Ecosystem, SAP Global

Hans Georg Uebe

Hans Georg Uebe

Senior VP & Head of Partner Business Growth, SAP Global

Claudia Boeri

Claudia Boeri

President, Región Multi-Country SAP LAC

Paola Becerra

Paola Becerra

President, SAP México

Pedro Patricio

Pedro Patricio

VP & Head of Partner Management Hub, SAP Global

Anja Bernardy-Raab

Anja Bernardy-Raab

VP Partner Autonomy, SAP Global

John Scola

John Scola

VP Partner Business Development, SAP Global

Matheus Souza

Matheus Souza

Head of AI Incubation, SAP Global

Graziela Galli

Graziela Galli

OEC Regional Compliance Officer, SAP LAC

Fernando Santana

Fernando Santana

Enterprise SVP, SAP Brazil

Sponsors Sponsors

Press over the image to learn more about Cartagena de Indias, our Partner Summit Villa, and all the experiences we have created for you.

Cartagena de Indias

Partner Summit Villa

Tailored Experiences